Luka Doncic incorporated his love for cars into the making of his upcoming signature sneaker. The Dallas Mavericks star guard emerged as the face of the Jordan brand in a short time. The much-celebrated sports brand recognized the star’s talent and took the call to sign him up as soon as he entered the league. As of now, the collaboration has paved the way for two sneakers and they are all set to unveil their third signature piece. Before that, the owner of $25 million worth of products revealed the key details in the making of The Luka 3.
In the latest interview with Esquire, the Mavs star opened up about his love for cars and how it turned into the idea for his third signature sneaker. The 25-year-old has the habit of collecting luxury cars and also showing up to the arenas in them. The passionate love led him to buy 13 cars already worth $ 25 million. Importantly, it has now escalated into the making of his new shoes. Luka Doncic revealed, “The Luka 3 is inspired by cars.”
Over the years, the Jordan brand established itself as a brand that focuses more on performance rather the design. The brand brought in IsoPlate tech to their soles that facilitates stabilization in momentum and directional shifts. Notably, the Mavs star, who is known for his flurry of step-backs and no-look passes, benefitted from it.
However, this time around, the brand focused on the design along with performance. Speaking of the making, Doncic said, “I have meetings with Jordan every few months… They put options up on a screen, and I tell them what I like and what I don’t like. It’s how we get to the final product.” Sports Illustrated stated that the sneaker’s design isn’t the only one that drew inspiration from cars, but also its performance.
It further stated that the sneaker is engineered to provide a deceptive speed to the baller in a controlled nature, along with a durability that will enable him to reach any rim. Importantly, the star is expected to debut the sneaker in a week.