For over two decades, the music world has been captivated by the relentless rivalry between two titans of hip-hop: 50 Cent and Sean “Diddy” Combs. Their feud, which began in the early 2000s, has morphed from a battle of diss tracks to a full-blown public confrontation, encompassing everything from business disputes to serious allegations. Today, as legal troubles surround Combs, 50 Cent continues to fan the flames with a documentary focused on the accusations against his long-time rival.

It all started in 2006 when 50 Cent, born Curtis Jackson, dropped a diss track called “The Bomb,” accusing Diddy of having knowledge about the infamous 1997 murder of Notorious B.I.G. Diddy was reportedly present the night of Biggie’s death, though in a different vehicle. Over the years, 50 Cent has repeatedly accused Combs of profiting from Biggie’s legacy through posthumous releases and sampling.

But 50 Cent didn’t stop there. He has continuously implied that Combs was somehow involved in Tupac Shakur’s 1997 death, despite no official charges ever being laid. Combs has dismissed the claims, calling them “nonsense” in interviews, but the accusations have persisted, with 50 Cent making frequent jabs on social media.

Their feud even spilled into the world of business. In 2015, 50 Cent took aim at Diddy’s vodka brand, Ciroc, mocking it with the hashtag #NoPuffyJuice while promoting his own brand. In a more personal blow, 50 Cent frequently questioned Diddy’s sexuality, recalling incidents where Combs invited him on shopping trips and allegedly behaved inappropriately at parties.

Recently, the feud has taken on an even more serious tone. In November 2023, Diddy’s ex-partner, Cassie Ventura, filed a lawsuit accusing him of sexual assault and human trafficking. Though Diddy quickly settled the case, the allegations sparked a wave of further claims against him. Seizing the moment, 50 Cent’s production company, G-Unit Films, announced a documentary delving into these accusations, teasing it on social media with the provocative title, Did He Do It?

While the legitimacy of the documentary’s promotion was initially questioned, 50 Cent later confirmed that the project is indeed in production for Netflix, with proceeds set to be donated to sexual assault victims. This move added a philanthropic layer to his ongoing rivalry with Diddy, drawing even more public attention.

Adding fuel to the fire, 50 Cent didn’t hesitate to mock Diddy after news broke of a federal raid on his properties in March 2024. The authorities reportedly seized narcotics and over 1,000 bottles of lubricant, and 50 Cent capitalised on the situation with a now-deleted Instagram post where he joked, “Now it’s not Diddy do it, it’s Diddy done.”

As Diddy’s legal troubles mount, with over 120 individuals reportedly preparing to file civil suits against him, the stakes have never been higher. The lawsuits, some of which involve serious allegations of violent sexual assault, have rocked Hollywood and left many industry insiders anxious. Houston-based attorney Tony Buzbee, representing several of the accusers, has revealed that the group includes both men and women, with some claiming to have been minors at the time of the alleged incidents.

Despite his denials, Diddy’s public image continues to suffer under the weight of these allegations. With 50 Cent at the forefront of this controversy, pushing forward with his documentary and public jabs, the feud shows no signs of slowing down. As both legal and personal battles continue to unfold, one thing is certain: the rivalry between these two hip-hop icons has evolved far beyond the music, becoming a saga of personal vendettas, serious allegations, and public spectacle.