The WNBA is on the brink of securing a historic $2.2 billion media rights deal, a move that will quadruple its current revenue. This remarkable growth comes just weeks after Commissioner Kathy Engelbert praised rookie sensation Caitlyn Clark for her uplifting impact on the league.

The New York Times reports that the massive 11-year deal averages over $200 million per year, with potential for additional earnings over time. This new agreement includes packages with major networks such as Disney, NBC, and Amazon, similar to the NBA’s deal. Currently, the WNBA’s media rights deal brings in about $50 million annually, making this new deal a significant increase.

Much of this revenue jump is attributed to the expanded interest driven by the league’s talented rookie class, including Angel Reese, Cameron Brink, and of course, Caitlyn Clark. Engelbert expressed her excitement about the unexpected scale of this deal, which far surpasses her initial hopes of doubling the league’s revenue.

In an interview with CNBC in April, Engelbert mentioned that she aimed to capitalize on the popularity of the rookie class to at least double the league’s rights fees. She pointed out that women’s sports rights fees have been undervalued for too long, and now there is an enormous opportunity amidst a rapidly changing media landscape.

However, it’s not just the media landscape that’s playing a role. The presence of better players and higher quality basketball, particularly the influence of Caitlyn Clark, is making a significant impact. The Indiana Fever rookie has generated widespread interest, with her rivalry with Angel Reese capturing fans’ attention. Clark’s ventures with brands like Nike, Gatorade, and State Farm, as well as her signature basketball designs with Wilson, have also contributed to the league’s growing popularity.

Engelbert recently acknowledged Clark’s remarkable effect on the game, noting that while the league is marketing all its players, Clark stands out for her ability to elevate everyone around her. The league’s arenas are packed, and viewership is soaring, leading to this unprecedented revenue boost.

In summary, Caitlyn Clark’s influence, along with the exceptional rookie class, is driving the WNBA to new heights. The upcoming $2.2 billion media rights deal marks a pivotal moment for the league, reflecting the growing popularity and potential of women’s basketball.